THE PROBLEM
Niyo's web platform had just gone live in late 2024, but rapid growth exposed cracks in the system. Every SEO landing page was being designed independently, leading to inconsistencies in typography, spacing, responsive behaviour and component usage. With the product team requesting new pages every week, the design process became increasingly difficult to scale
WHY WAS IT IMPORTANT
With SEO emerging as a key acquisition channel, the pace of experimentation increased significantly. Every new landing page required repetitive design decisions, additional tech effort and multiple rounds of review to maintain quality. Without a scalable design foundation, speed came at the cost of consistency, making rapid experimentation unsustainable.
THE APPROACH
Rather than continuing to solve individual page requests, the focus shifted to building the system behind the website.
A comprehensive set of web design guidelines was introduced, establishing standards for typography, spacing, responsive behaviour, component usage and min/max layout definitions that had previously been undefined.
To further accelerate delivery, a library of 100+ reusable web templates was created. This enabled design, product, and tech teams to assemble new pages using predefined building blocks instead of creating every experience from scratch.
The result was a repeatable, scalable workflow that significantly reduced execution effort while maintaining a consistent web experience
IMPACT CREATED
Within six months, the initiative transformed web into Niyo's fastest design-to-production workflow.
Established consistent web design guidelines across the platform.
Built and maintained 100+ reusable templates.
Reduced design and engineering effort for SEO launches.
Improved collaboration across Design, Product, and Engineering.
Enabled faster experimentation and quicker iteration for acquisition initiatives.
Rather than delivering individual landing pages, the work established a scalable web framework that continues to accelerate product delivery across teams.
WHAT'S NEXT
The framework continues to evolve as the website expands. The current focus is on AI-assisted ("vibe coding") website creation, enabling teams to move from ideas to production-ready web experiences with minimal manual effort while maintaining speed, consistency, and quality.
